DEMOGRAPHICS
Our Readers actively participate in Horses Incorporated, and the majority have a
disposable income as well as an inclination towards the finer things in life. HI provides
delightful editorials that keep loyal readers’ interests.
The average reader:
Female
Mid to late thirties
Has a college degree
By the numbers:
80% of readers own their home
Mean household income $134,000
Mean net worth over $900,000
98% save their copy of Horses Inc
On average each magazine is viewed by 5 people
Readership: up to 40,000
Average Circulation: 10,000
Distribution
Horses Incorporated is distributed to farms, individuals, horse owners, veterinarians as
well as their offices across the Northwest. In addition, to tack and feed stores throughout
five states each month. Horses Incorporated has you covered in Washington,
Oregon, Idaho, Montana and California.

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